How to advertise a small local business: 6 tips to start thriving now
As a small business owner, your primary goal is probably to get more customers – or at least to start a conversation to be in the public eye. But where to start?
The best way to advertise a small business is to choose from various cost-effective solutions and set up the right strategies to drive leads, sales, and ROI, no matter what size you are.
We have rounded up some advertising ideas to help your small business shine and get more customers.
6 Tips to Advertise a Small Local Business
EMBRACE SOCIAL MEDIA
We cannot emphasize enough; how essential social media is for your brand/product/service’s success. Social media advertising is nothing less than a golden opportunity. It provides you complete access to engage with your target audience and reach potential customers.
There are many reasons to opt for social media advertising. For instance, if you are looking for advanced targeting (such as within a 5-mile radius, interests-based, or related to the past activity), Facebook is the answer.
If your advertising consists of videos and images that target an audience between the ages of 18 – 29, then Instagram is the perfect platform to showcase your brand. Similarly, if you only require an organic engagement that does not require payment: then go for Twitter.
No matter what medium you choose, it will go waste if you fail to target the right audience. If you intend on reaping the maximum benefits out of your investment, you must choose the platform wisely. You are still confused about whom to target?
Answer these questions before you finalize:
- Who is your target audience?
- What are the demographics of your audience?
- Where is your audience easily accessible?
- Where does your audience actively engage with ads the most?
- Based on the answers above, how much time and finance can you devote to your social media advertising strategy?
Even if you want to advertise locally, do it through a good website. Having a website with details regarding your brand, services, contact information, and directions to the store gives them the reasons to trust your brand.
The website you create should be user friendly, custom-designed with accurate information, provide details and pictures of your products, and most importantly, optimized for local SEO search.
Local search engine optimization (SEO) is what will put you on the radar by targeting the audience in the same geographical area as you. It will also help you promote the brand/product at the same time when the local customer is searching for it. If you need help to invest in it for long-term growth, get help from a local SEO company.
Lastly, have a location-specific landing page on your website to represent each store to increase your brand’s visibility.
A local landing page is a page that your website’s visitors hit when they first arrive at your website.
If you optimize this correctly, it can help you show up for local searches as well. Here’s a local SEO in Houston that can help you with landing page optimization.
LOCAL PAID DIRECTORIES
How can customers find your business online? The answer is online business directories.
Adding your listing to online directories can help you in being found by online searchers. All you need to do is list information about your business on platforms such as Google My Business, Yahoo! Local, and Yelp. These listings will then pop up in the form of organic search results when searched by the audience.
These services can help advertise a small local businesses free of cost.
GET ONLINE REVIEWS
Many businesses ignore this aspect of advertising due to the fear of trolls. But they must remember that potential customers want to read online reviews to make their minds about choosing you over the competition.
Your business reviews can be displayed anywhere: you’re able to use a widget on your website. It helps to boost your SEO and builds credibility with potential customers who land there.
You can approach a local company to help you with local small business advertising.
Did you know email marketing can help small local businesses build trust with local customers more than larger corporations as local businesses can easily resonate with small communities?
Email marketing is a cost-effective form of online marketing, help you achieve great ROI. And the good news is that this massive ROI isn’t just reserved for the big names. Even businesses with small budgets can profit from email marketing!
One of the most important factors to remember with email marketing is that it must be transparent, honest, and open with the customers. Modern customers are looking for an organic approach – free of unsolicited and generic emails.
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SEO or Search Engine Optimization is the process of optimizing a website through algorithms best suitable and agreeable to the search engines such as Google, Yahoo, Bing. This tool will help you figure out your ranking on the search engines.