As we know it traditional marketing tactics are getting less practical to use, simply because they aren’t cost-effective. They still hold value but are way too overpriced. Now with Social Media, marketing can be more effective yet undervalued. A simple way to grow your small business is instagram, the investment in on it is your time, well for starters unless you hire an agency. A few tactics you can use Hashtag and Geo-Location You can use up to 30 hashtags and you better use them right. Hashtags is a simple but easy tactic you can use, target people from your city, interest, trends, and etc. Build a group of 5 hashtags and alternate to see which one works the best. The geo-location, you can use nearby landmarks so when people are travelling or looking to go there through instagram they might run into your business. Or even go use your competitors. Alternative, see which one works best for you Host Contest Giving away stuff always bring more followers, which means more leads. Use tactics like tag 5 friend or repost to get more brand awareness Influencer Marketing Contact local influencer with a few thousand followers to come check out your place for a free services or product in return they shout you out. Or pay them Follow Locals Follow new locals and get more followers too, many people follow back. It builds social clout Brand Awareness with post around the place Building a story and culture around your business will bring a lot of value. Some people will want to be associated with you, not only that. People like to buy from people not companies and business. It allows you to be personal dn show off to your client Give valuable content on your industry If you're a tax business, give tips. Dentist give tips. FLorist, give tips, ALways a way to give content Another tactic on instagram is post 80% content 20% sell, you dont wanna keep flooding followers with buy buy buy, you want them to buy on their own. Unless there's a sale, you can post that a few times.