11 digital marketing trends that ruled 2020
2020 has changed the face of marketing!
Those who extensively planned out their marketing strategies based on what they knew at the start of the year found themselves needing to start from scratch.
Artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were just ambitious concepts in the past, but 2020 proved to be a game-changer with immense technological advancements.
Regardless of the product or service you market, your primary focus will always be to grow awareness, closely followed by a boost in customer leads and prospects. So, If you don’t adapt to the top digital trends, you’ll indeed be left behind.
Discover the 11 most important digital marketing takeaways from 2020
Artificial Intelligence has moved beyond a tool for web giants and startups to something mainstream businesses should take seriously.
2020 has accelerated the use of Artificial intelligence to discover new data insights, and it will likely dominate throughout 2021. A brilliant example of artificial intelligence is chatbots. They are changing the way people do business.
It is an artificial intelligence software that conversates with a user in the most natural way through messaging applications, websites, mobile apps, or the telephone.
Businesses are very keen on using bots because they offer a 24-hour service, instant responses to customer queries with no need for breaks, medical leaves, vacations, or overtime pay.
The top reasons why companies are adopting AI in their business are:
- It allows companies to sustain a competitive edge and move into new businesses.
- It analyzes consumer behavior and search preferences.
- It uses data from social media platforms and blog posts to help companies understand how customers find their products and services.
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
Video Content is King!
A video is no longer an option; it is a necessity. If your business isn’t already using video marketing, take no time to make it a regular practice.
Text-based content can’t compete with video power, especially when it comes to selling products and services. It helps satisfy consumers; about 52% of consumers say that watching product videos makes them more confident in online purchase decisions, which means more conversion rate.
Don’t just think of YouTube. You can drive plenty of ways for higher engagement with your video marketing – for instance, hold a webinar on your website, or start a live broadcast on Facebook, Instagram, or LinkedIn.
Personalization is the Key to Engagement
Personalization is vital to create a strong relationship with your customer.
When you plan a content marketing strategy with personalization, it identifies the needs of different audiences and customizes your content for each visitor. It helps improve customer experience, brand loyalty, and, most notably, the driving revenue.
Examples of where you can use personalization are emails, custom-made videos, product recommendations, and social media marketing.
Research shows that consumers are highly annoyed when brands go for generic advertising. These days, consumers want to relate to the brand and want to do business with a company offering personalized experiences.
The leading examples of Personalisation are Netflix, Amazon, Cadbury, and Starbucks.
Cadbury gave their customers an option of personalized packaging. They created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest, and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
VSEO – Speak rather than type
The impact of voice search is more significant than ever before – and businesses are starting to embrace the potential of this most human method of communication.
With voice search, it hardly takes any effort to search. Firstly it’s fast! People speak faster than they can type. It is also convenient, particularly when you have your hand full or are doing something else and you want to get an instant answer to a question.
For example, Dominos allows its customers to order from the comfort of their living room without picking up the phone or even placing an online order.
PR is no longer your traditional press, newspapers, TV, or the radio. With the emergence of the internet, it had to change its method to keep up with news circulation speed.
You can’t expect to get coverage by just sending in a story by email to a news outlet. An influencer on Instagram with 50,000 followers might have more impact on your brand than your local daily newspaper.
The new and improved ‘Digital PR’ is a marketing strategy that many businesses use to create a lasting social media presence. Digital PR helps increase brand trust, improve your business’s SEO and ranking, boost website traffic, generate new business, and increase sales.
Show Off Your Products with Shopping Ads
Google shopping ADs are also known as the Product listing ADs. These are the first batch of search results that take the uppermost stack of Google SERP. There are four types of shopping ADs: Text Ads, Banner ADs, YouTube ADs, and Smart ADs.
Known as one of the most powerful promotional tools of 2020, they can help you sell your products/services with priority to the seekers. When a consumer types in a query, Google finds the best available match to the product and displays the most relevant results.
All major online retailers like Amazon and Walmart invest highly in Google Shopping ADs because the increment conversion that they enjoy is beyond estimate.
In 2021, putting your store on Google Shopping or enabling Paid ads to your listings can help you garner more visits, more clicks, and more returns.
Interactive Content Will Help You Stand Out
The fastest-growing digital marketing trend of 2020 was by far interactive content.
Consumers nowadays want unique and fun content from brands as it helps them feel more connected to the company.
- Quizzes and polls
- Augmented reality ads
- 360-degree videos
1n 2021, we will witness a massive shift from traditional text-based content towards engaging, thought-provoking, and dynamic range that offers users a full experience like no other.
Influencer Marketing – The next big thing
Influencer Marketing is the future of marketing.
People who are famous Instagram and YouTube personalities with a huge fan following help promote your business or product through their channels.
As consumers trust influencers’ opinions of products much more than what brands say about themselves, it is considered more genuine than corporate advertising. Most people buy products or avail services based on the reviews the influencer has given.
One of the biggest mistakes of traditional media is not seeing the difference between celebrities and online influencers. They try to impose similar rules for an influencer, which takes away the trust from them.
Many people are entirely unaware of how Internet browsers collect, store, share, and use their private information.
However, consumers are demanding increased control and a better understanding of their data usage. Many users have turned to VPNs on their desktop and smartphone to address their privacy and data security concerns.
In the coming years, brands will operate openly and transparently, giving consumers full control over the use of their data. Companies will need to consider how they collect user data in the future and learn how to track their website users through logins and other tracking forms.
Social commerce has changed the entire shopping experience — from product discovery and research to the check out process — everything takes place right on a social media platform.
The ultimate game-changer in the concept of shopping directly from a social media platform has been Instagram. It has recently launched a donate sticker for its stories, and a donate button for a profile page so that charities can benefit from donations made on social commerce.
Facebook, too, has made some huge moves to introduce social commerce with Facebook Page Shops, Marketplace, and Messenger. Businesses now can create an entire store within Facebook quite easily and sell directly from their page.
Consumers have shifted to social media and mobile as a primary means of content and product discovery; more users will likely make purchases directly on social media rather than clicking through to a website or walking to the shops.
Another effective way to engage customers is by the use of social messaging apps. Billions of people access messaging apps every day, so it’s increasingly essential that your business takes advantage of them too.
These social apps allow you to send personalized messages to your audience. Users want to feel important to your business. The one-on-one interaction through messaging apps makes the interaction feel personalized.
The leading social players like Facebook, Instagram, and interest already have social commerce elements built into their platforms.
Social media is continuously evolving, and so social commerce, allowing customers to have more choices and ways to browse within different social channels.
Stories – the future of social media
Thanks to Snapchat, stories came into existence back in 2013.
They were vertical, ephemeral slideshows made of a mix of pics and videos shot by users over a day, and now stories have become the future of social media.
Later on, Stories were copied by Facebook and introduced to a much wider audience on Instagram in 2016. Facebook itself and its messaging platforms WhatsApp and Facebook Messenger, rolled out Stories in 2017.
The significant advantage of these stories is that they are super engaging with various options to get the consumers hooked!
It is time to experiment with stories as ephemeral content is shaping the future of social media. Learn to diversify your content by focusing on users. Understand that content that disappears quickly delivers a much faster response hence an increased engagement.
Here’s our definitive guide to the 11 most important digital marketing trends you can’t ignore in 2021.
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SEO or Search Engine Optimization is the process of optimizing a website through algorithms best suitable and agreeable to the search engines such as Google, Yahoo, Bing. This tool will help you figure out your ranking on the search engines.