Frequently Asked Questions

1. What is SEM (PPC)?

SEM also known as Search Engine Marketing is a term used for referring to “paid placements” or online advertising. Unlike SEO which is technically free traffic , in order for SEM to be in action you have to pay to expose your placements . Paid placements usually cost a customer per “click” or ad impression. Example: Google AdWords, Yahoo Search Marketing.

2. What is SEO?

SEO or Search Engine Optimization is the process of optimizing a website through algorithms best suitable and agreeable to the search engines such as Google, Yahoo, Bing. By programming a website to be “optimized” for the engines it will stand a better chance of ranking better (showing up on the top of the 1st page). Once a site is optimized/programmed to adhere to search engine requirements it must be promoted through online marketing initiatives. These initiatives may include writing blogs, articles, press releases and creating backlinks. 

3. What kind of clients do you service?

We have clients ranging from mechanic shops to emergency rooms. Our specialty is in our formula which is an equation that brings your business more revenue. This formula consists of clicks, keywords, CTR, & CPC. So we don’t really have any specialized industries because we have a formula that we run on your individual business.

4. How do you track the customers being sent digitally?

Since we are not just a vendor, we like to work hand and hand with your staff to produce the most efficient and effective form of tracking customers. Our team implements a plan in place that’ll help ensure that you are tracking exactly the source of from everyone coming in. 

5. What’s the difference between outbound & inbound marketing?

Outbound marketing is a form of advertising in which you are going out and paying for a user to convert. Outbound marketing is essentially paying for advertisements to show up in front of people. This includes Google Ads, Facebook Ads, and any other pay per click platform.

Inbound marketing is a form of advertising in which it does not cost a single penny to bring a user into your funnel. You funnel is your selling process. Inbound marketing consists of things such as social media postings, email newsletters, blogs, SEO, and much more.

 

 

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