How to Run a Black Friday Marketing Campaign That Drives Serious Sales
November marks the beginning of the shopping bonanza and holiday season. Every year, thousands of businesses and organizations hop on the bandwagon of Black Friday sales, offering all kinds of discounts and offers. Being followed by Cyber Monday only adds to all the hype. The offers are good and the competitions are great. So, it is important to understand how to not only be a part of Black Friday sales but employ the right strategies to stay at the top of the game too.
To stand out and grab the center stage, here are some savvy advertising and digital marketing tips to help you monopolize Black Friday 2020 in your favor.
1. Build a Promotion Strategy
A strong promotion strategy, consisting of a well-defined action plan, and execution calendar is essential for bagging the most from Black Friday sales. There are a few things that you need to be very clear about before putting your plans into action:
- The discounts and incentives being offered
- Your execution policy
- The digital platforms you plan to use
- Who is your target audience?
- When and why are you doing it?
A good action plan always covers the 5 major questions consisting of what, where, when, how, and why. Keep your goal clearly in mind when answering these questions like for this particular scenario, it is the Black Friday sales.
2. Keep Your Competitors Closer
It is essential that before you make an offer or apply a discount, you are aware of what your competitors are offering. Especially your main competitor. It would be of no use to offer a discount if your rival is offering a bigger discount than yours.
The best strategy is to find out what they are offering or planning to offer (Without adopting below-the-belt tactics to beat their discount and offers, where your profit margin is affected). Instead, make an analysis and work out a promotional offer that is valuable to you, and you get to keep a sound profit-margin too. There are many ways to go about it. For instance, instead of offering a huge discount, maybe you can add another item as a gift to the main deal. Or, you can offer bundle discounts that will increase your sales.
In short, be creative. Give your imagination free rein, so that you would come up with an offer no one else has thought of. Some of the suggestions include:
- Loyalty gifts
- Buy 1 get 1 Free
- Bundle Discounts
- Flash Sales
3. Trigger Up Customer’s Curiosity
Trigger up the curiosity of your target audience with the help of a wonderful tool – The Teaser Campaigns.
Instead of announcing all the offers and discounts that you have planned, just create the hype about them. Let your prospective customers guess and discover what incentives are waiting for them. This will build their anticipation. This will keep them hooked onto your website while they anxiously wait for what is in store for them on Black Friday.
Here’s what you can do:
- Prepare Teaser Captions
- Create Polls
- Post Guessing Games
- Mention additional surprises for those who guess correctly
Be creative with your teasers and let your imagination run wild.
4. Leverage the Power of Social Media
Social Media platforms are powerful! However, even in the year, 2020, very few people were aware of their potential until the pandemic arrived. With the arrival of Covid-19, followed by the suspension of the whole world with the lockdowns, social media’s true potential was highlighted. Many old and new businesses had no option but to leverage the power of social media, to promote their business as eCommerce became the new norm.
Social Media platforms also allow you to interact with your targeted audience directly. Take full advantage of this opportunity and have an informal conversation with your audience. Promote new offers and incentives directly. You can also make use of the relevant hashtags. For Black Friday, you can use the following hashtags:
Simplify the process. Make it easy for your social media audience to find you easily.
5. Engage Digital Media for Promotions
Digital advertising is the new mode of advertising, and it is the best way to get your message across to your targeted audience. Get the help of a reliable digital marketing agency to promote your Black Friday discounts and offers, across various social media platforms to communicate with your prospects. Here are a few things that can be done by your digital marketers:
- Include links to your social platform links with emails
- Create ads on social media to capture leads and contact info
- drive traffic to your latest blog post
- Post your website’s link to the latest social media posts
November is just around the corner. Use these tips to make Black Friday 2020 the most rewarding.