PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Promoting your videos on Youtube and other display networks is an excellent way to extend the reach of your campaign, making sure as many potential customers see this as possible. It’s also a very cost-effective way of advertising, as you only pay when users view your ads.
Remarketing is a clever way to connect with visitors to your website. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.